Top 7 Article Marketing Tips

  | James Innes

So you've written an article. It's passionate, high-quality, and you really think it will benefit somebody. Great! But, unless you can attract readers to your article, all that work will have gone to waste. How can you make sure what you have written finds its audience?

Firstly, make sure that your website is user friendly. If people can't work out how to find the information they need, many will just give up and go away frustrated. Not only have you lost a client, but a potential source of referrals as well.

Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more traffic flow into your website; utilize article writing to describe the products and services that you offer. Not only does this educate your customers about what your company offers, but also it leads more traffic to your website.

Pick a smart title. You want the title of your article to be both relevant to the article, but also searchable so that you can be easily found. Use an interesting title that not only includes the most important keywords, but also which drags in your target audience and the search engines.

Most articles on the web should be, as a general guideline, no more than 400-700 words long. This is because online readers are usually have short attention spans. Keep it short and snappy. You should lead off with your main point, so that readers will, at least, get the basics.

If you are targeting your articles towards a particular niche or industry, make sure that you have mastered the appropriate slang or jargon. Research your subject and convince your readers that you know what you are talking about – it will keep them reading!

Keep focusing on quality over the quantity of the articles you provide. Writing numerous mediocre articles will actually end up hurting you in the end. Publishers will quickly recognize that your articles are not quality content and will stop adding your work to their sites.

As you construct an article, keep in mind that while you want it to be different than anything else out there, you also want it to hold the attention of many different people. Stay away from topics that will be unfamiliar to most people, but also avoid writing about the same old thing in the same old way.

Even the best articles will fail to hit their mark if nobody reads then. By following the tips above you should immediately see an increase in interest in your writing.


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